Agile Research with Qualio Team
- Are you going to conduct research of the Polish market?
- Do you intend to successfully introduce a brand, product or service to the Polish market?
- With Qualio Team you will learn everything you need about Polish market and consumers, but also develop a marketing, communication and price strategy
Qualio Team specializes in agile research. That means we quickly adapt to the emerging market needs, individual expectations of our new clients, the cultures of their organizations, business cultures and the cultures of the countries and local markets they come from.
Acting agile, we respond to the customer needs and strategic goals of brands as well as we design research processes that fit perfectly to the aims and budgets of our clients.
The multidisciplinary Qualio Team consists of researchers representing the highest professional level and top-class specialists in the field of marketing, product and communication strategies. As a result, we are able to solve complex research problems as well as implement marketing projects quickly and effectively, while providing practical, ready-to-implement solutions.
Our researchers have university degrees and achievements in the field of sociology, cultural/social anthropology or economy, which let us keep the highest quality also at the methodological level.
Together with our clients or on their behalf:
- we look for new trends, social phenomena and consumer insights
- we verify marketing and communications strategies, ideas and concepts of products or services
- we measure the effectiveness of processes and activities
- independently or in a workshop mode, we build strategies for brands and their products and services
We offer a rich portfolio of research methods and tools for conducting both qualitative and quantitative research, as well as the necessary competences to create organizational and marketing solutions.
Cultural analysis of the brand environment for OBIThe cultural analysis of the brand environment (…) proved to be useful in working on our new marketing communication strategy. The insight into the communication of competitors in the context of culture and correctly selected trends brought new data, provided us with inspiration and, above all, helped us to organize map of the market.
Marketing director, OBI
Netnography for Vichy brand(…) searching for and generating creative communication solutions can take place in parallel with acquiring and organizing kew knowledge about the dilemmas and needs of the target group. Netnographic research (…) for the Vichy brand, on the one hand, provided new knowledge about the needs of the target group. and on the other hand, it turned out to be an alternative path (…) of mining non-obvious insights and ideas.
Group product manager, Vichy (L’oeral)
Biographical research with recruitment agencyThe research provided us with answers to all the quesions posed. The quality in getting to the heart of the issues was amazingly deep and precise. The method used and the manner of (…) implementation brought out non-obvious solutions. As a result (…) we expanded the scope of the service, increasing its market potential. (…) Although I have applied this type of research in the past, the ones conducted by Qualio were the most accurate and reliable. I definitely recommend it!
Partner in E4D recruitment agency